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  • Alberto Noronha

A quick introduction to Nutrida

Updated: Feb 2, 2021

Food plays an important role in our lives. It is part of our culture, our identity, and our well-being. It also is one of the factors contributing to some of the main challenges society faces nowadays, in particular the ones related to health.

We are all familiar with the conditions related to poor nutritional habits: obesity, diabetes, cardiovascular diseases. Other relationships however are also becoming increasingly clear.

In recent times, due to the unprecedented challenge posed by COVID19, the importance of a healthy immune system to fight diseases is in the spotlight. The fact that people are spending more time at home and cooking more often is an incredible opportunity to encourage the adoption of healthier lifestyles.

This is harder than it sounds! Eating is very personal. We all have our different tastes and cultures. We don't often have the time or inspiration to plan ahead, ending up making choices that aren't ideal. Sometimes, it's just more convenient to put that frozen pizza in the oven.

In recent years it has also become clear that our biology affects our responses to food. What is good for me might not be for another person. Allergies or intolerances to specific foods/ingredients make some of the general recommendations not applicable to everyone. Research is providing evidence that individual metabolism varies considerably. For example, the gut microbiome - the bacteria that live in our guts - plays an important role in how we respond to food. The composition of this bacterial community varies from person to person. While we will cover this topic extensively in the future, this implies that analyzing an individual's metabolism through biological tests might be the most appropriate way to better tailor nutritional recommendations.

But work remains to be done. This is where Nutrida comes in.

Nutrida is an app that integrates user preferences, metabolic data, location, and culture to provide meaningful meal recommendations. We will be developing and launching Nutrida in phases:

Phase I - Launch (Q1 2021)

The first phase will start with a closed Beta testing period. We will be recruiting participants to test the initial features: generation of meal plans based on user preferences (allergies and food-intolerances, available cooking appliances, eating habits), and shopping list preparation. This will be followed by the release of the app in Luxembourg.

Phase II - Laboratory testing (Q2 2021)

You will be able to schedule metabolic tests with certified medical laboratories, ensuring the highest quality standards in the treatment of your data. This way, you will monitor your metabolic health and get refined meal recommendations. We will be revealing more details on these tests as we move closer to the release date.

Phase III - e-commerce integration (Q4 2021)

While the application will support the generation of shopping lists we want to go further and remove as much friction as possible by integrating e-commerce with partner retailers. This will allow tailoring the recommendations to your location and availability of local and seasonal foods.

In the coming weeks, we will be revealing more information on Nutrida, our goals, and general posts about personalized nutrition and the future of food. Do not hesitate to follow us on social media, leave your comments, ideas, suggestions. All feedback is much appreciated because we take nutrition personally!

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